Live Performance Australia: Ticket Attendance and Revenue Report 2018
The live performance industry continued to drive Australia’s cultural economy in 2018 with more than 26 million attendances generating almost $2.2 billion in ticket revenue.
Revenue increased by 14.8% on the previous year with growth in all states and territories except the Northern Territory.
Attendances also increased by 14.1% on the previous year.
Total revenues and attendance had grown by 32% and 23% respectively in the previous year (2017).
Growth in 2018 was driven largely by contemporary music which accounted for slightly over half of total revenue for live performance in at $1.09 billion.
This was a 32% increase on the previous year and accounted for 38.4% of attendances (over 10 million). Musical theatre was the next biggest category, contributing $400 million in revenue which was 18.5% of the industry total, and 3.9 million attendances which was 14.9% of the industry total. Musical theatre revenue was down by 4% and attendances dropped by 3.1%.
The next best performing categories by revenue were comedy, music festivals, classical music, theatre, multi-category festivals, ballet and dance, children’s/family, opera, circus and physical theatre, and special events.
Tasmania enjoyed exceptional results, largely due to its range of world class multi-arts festivals; it experienced the highest year-on-year growth in attendance (67%) and a 17% increase in revenue.
Produced annually since 2004, the Ticket Attendance and Revenue Report is the most comprehensive and reliable survey of ticket sales and attendance for Australian live performance events. The 2018 Ticket Attendance and Revenue Report can be accessed as an interactive web-based document available here: http://reports.liveperformance.com.au/ticket-survey-2018.
Key facts and figures can be accessed via infographics for national, state and territories and genres.
You can download a PDF of the report here: